931 1st Street Sturgis SD 57785 | 74157

The World-Famous Knuckle Saloon. An Iconic bar and entertainment venue that not only serves thousands of Sturgis Rally attendees but is also a local Sturgis institution. Space is the key to a profitable Sturgis Motorcycle Rally and this business has it. A full block (45000 sq. ft.) in downtown Sturgis with 28431 square feet of floor space and storage. This bar has been a must see for Rally goers for years. The local support has been tremendous too. It’s the top choice for all the Sturgis family and class reunions and any sports team get together that comes up. Everything from weddings to motocross races in the parking lot. Popular events like the Bull riding in the pavilion and a major player in the Sturgis Mustang Rally. Stages inside and out give you all sorts of entertainment options. Restaurants in both The Knuckle and The Brewery. Outstanding retail sales to compliment the rest of the operation. The parking lot is available for the bar’s patrons, but it is also a great source of income as Rally vendor space. It’s hard to imagine a more valuable liquor license as limitations apply based on the population of Sturgis yet Sturgis is a world-famous party town.